RD Health - New corporate brand
Raia Drogasil S.A., the leading pharmaceutical retailer in Brazil, announces to the market its new corporate brand, now known as RD Saúde (RD Health). Aligned with its ambition to become the group that contributes the most towards a healthier society in Brazil, the new brand underscores its commitment towards integral health, extending beyond pharmaceutical retail and with an important role in promoting health and well-being within society.
As a part of this project, the visual identity of the Raia and Drogasil banners, as well as 4Bio and the other companies and business units, will be reviewed to endorse and reinforce the new group’s identity.
The group currently operates 3 thousand pharmacies in every Brazilian state, employs 57 thousand people and serves more than 1 million lives every day.
The change will be effective starting from this month of March 2024.
RD Health. For a healthier society.
São Paulo, March 18, 2024.
RAIA DROGASIL S.A.
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